Crafted in the wild.
Designed for the world.
We help Africa’s most iconic lodges, brands, and conservation projects tell their story, grow their audience, and thrive in the digital age.
A Digital Agency Rooted in the Wild
Southern Paradise is a full-service digital agency built at the intersection of nature, storytelling, and innovation. We specialise in helping safari lodges, wildlife brands, and eco-tourism companies grow their digital presence, drive bookings, and build long-term impact through world-class media, marketing, websites, and AI solutions.
Born from the bush, we combine hands-on field experience with cutting-edge creative and tech strategy to help you stand out in a crowded digital world—while staying true to your roots.
What We Do
Where deep understanding and a passion for wildlife meet sharp digital strategy. We help the businesses that protect wild places thrive – because when they do, nature does too.
Media Creation
Media Creation
We don’t just create content — we craft story-driven, cinematic media that connects. From high-end wildlife filmmaking to heartfelt team features and location-driven storytelling, we capture the full spirit of your brand. Our work blends the eye of a documentarian, the instinct of a storyteller, and the standards of commercial-grade media — delivering visuals that are emotionally charged, professionally produced, and ready to move the needle.
Web Development
Web Development
Your website should be more than a brochure — it should be your brand’s most powerful digital asset. We design and build clean, modern websites that reflect who you are and what you stand for. Each build is grounded in SEO, performance, and storytelling — built to increase discovery, keep users engaged, and convert interest into action. Beautiful, functional, and built for the long haul.
Social Media Management
Social Media Management
We turn your social media platforms into high-performing ecosystems. With organic-first strategies, platform-native content, and a proven system, we help you grow fast — without relying solely on ads. Our goal is simple: make you one of the top performers in your niche within months. We build momentum, scale visibility, and keep your story at the center of the conversation.
Digital & AI Consulting
Digital & AI Consulting
We help you stay sharp in a fast-moving digital world. From digital audits to AI strategy, we guide you in optimizing systems, protecting your platforms, and exploring smarter, leaner ways to operate. Whether it’s automating workflows or identifying high-leverage tools, we’ll help future-proof your digital presence and unlock hidden efficiencies across your business.
Influencer & Industry Partnerships
Influencer & Industry Partnerships
We connect our clients with the right people, brands, and organizations—curating collaborations that amplify reach and reputation. From global influencers to conservation leaders, press coverage to creator campaigns, we leverage our PR network and industry ties to generate visibility that matters and opportunities that last.
Our Clients
One year. Real brands. Real results. We proved our strategies deliver — now we’re scaling them to help more clients grow smarter, faster, and organically.
Meet The Founder
Darren Britz is a wildlife filmmaker, strategist, and founder of Southern Paradise. With credits on National Geographic, the Discovery Channel, and a personal brand with over 250 million views online, Darren has spent the last decade blending the power of storytelling with the potential of digital tools. He brings a rare combination of field experience and creative direction—helping brands share meaningful stories that move people and drive results.
Our Digital Blueprint
Discover & Diagnose
We start with what matters most: you!
We take a deep dive into your business, brand, market position, and digital ecosystem. This is where we uncover blind spots, identify opportunities, and build a strategic map based on your unique goals.
No guesswork — just smart strategy from day one.
Build the Foundation
We create the digital assets that power growth.
From brand positioning to media creation, website builds to digital systems — we produce the core content, infrastructure, and systems you need to make a real impact online.
Websites, photo/video banks, brand messaging, internal toolkits — built to scale.
Launch & Connect
We turn strategy into momentum.
Now it’s time to go live. Social accounts, SEO optimised Websites, campaigns, and digital storytelling channels are activated with precision — designed to connect you to your people and move the needle.
We handle the rollout. You get traction.
Amplify & Evolve
We optimise, adapt, and elevate.
With systems running, we shift gears into refinement. Content gets sharper, campaigns become smarter, and your digital presence evolves into a performance machine — all tracked, tested, and tuned.
Data meets creativity. Growth meets sustainability.
Who We Work With
We partner with those who lead with intention — lodges crafting unforgettable experiences, creators shaping culture, and organizations building impact, united by a vision to inspire connection between people and the natural world.
Safari Lodges
From remote bush camps to high-end luxury stays, we partner with lodges that want their digital presence to match the magic of the experience they offer on the ground.
Conservation Initiatives
We work with NGOs, community-driven efforts, and frontline projects to help translate impact into compelling, support-driven storytelling.
Eco-Centric Brands
Brands rooted in nature, sustainability, and purpose — looking to scale their story and connect with a global, conscious audience.
Luxury Travel & Experience Curators
Bespoke travel designers and operators crafting once-in-a-lifetime journeys. We help position them digitally with the same care they give to each itinerary.
Wildlife & Adventure Creators
Filmmakers, photographers, and storytellers pushing creative boundaries in wild spaces — we support their vision with strategy, reach, and collaboration.
Impact-Led Personal Brands
Athletes, entertainers, and public voices using their platforms to stand for something greater. When they care deeply about nature, we help amplify that mission through powerful projects.
Case Studies & Impact
From remote safari lodge to digital category leader.
Over the past 12 months, we’ve led Lion Camp’s full digital transformation—repositioning the brand, rebuilding its digital ecosystem, and driving tangible, trackable bottom-line growth.
From remote safari lodge to digital category leader.
Over the past 12 months, we’ve led Lion Camp’s full digital transformation—repositioning the brand, rebuilding its digital ecosystem, and driving tangible, trackable bottom-line growth.
Key Results (In 12 Months)
Key Results (In 12 Months)
- Instagram: 3,500 → 25,500+ followers
- Facebook: 3,800 → 10,000+ followers
- Social Media Views: 43+ million organically
- Engagements: 819,000+ (comments, shares, reactions)
- Website Relaunch Impact:
- Sessions grew from 679 → 4,850 in just 3 months
- Organic traffic up +549.5%, Social traffic up +960.6%
- Site now drives commission-free bookings directly
- Creator Campaign Reach: 100M+ via influencer collaborations
- SEO Performance: Rapid rankings for high-intent safari keywords
The Outcome
The Outcome
Lion Camp now ranks as Zambia’s fastest-growing digital safari brand and consistently places in the Top 10 fastest-growing safari accounts across the continent. Its digital presence is now a new revenue channel, with visibility that rivals multi-property groups, all built through organic, platform-native growth systems.
From remote safari lodge to digital category leader.
Over the past 12 months, we’ve led Lion Camp’s full digital transformation—repositioning the brand, rebuilding its digital ecosystem, and driving tangible, trackable bottom-line growth.
Key Results (In 12 Months)
Key Results (In 12 Months)
- Instagram: 3,500 → 25,500+ followers
- Facebook: 3,800 → 10,000+ followers
- Social Media Views: 43+ million organically
- Engagements: 819,000+ (comments, shares, reactions)
- Website Relaunch Impact:
- Sessions grew from 679 → 4,850 in just 3 months
- Organic traffic up +549.5%, Social traffic up +960.6%
- Site now drives commission-free bookings directly
- Creator Campaign Reach: 100M+ via influencer collaborations
- SEO Performance: Rapid rankings for high-intent safari keywords
The Outcome
The Outcome
Lion Camp now ranks as Zambia’s fastest-growing digital safari brand and consistently places in the Top 10 fastest-growing safari accounts across the continent. Its digital presence is now a new revenue channel, with visibility that rivals multi-property groups, all built through organic, platform-native growth systems.
Launching a bold new wildlife brand—with real momentum.
In 10 months, we helped Too Wild evolve from early-stage brand to one of the most visible and engaged wildlife accounts in Southern Africa, through clear strategic direction, consistent organic growth, and real-world brand partnerships.
Launching a bold new wildlife brand—with real momentum.
In 10 months, we helped Too Wild evolve from early-stage brand to one of the most visible and engaged wildlife accounts in Southern Africa, through clear strategic direction, consistent organic growth, and real-world brand partnerships.
Key Results (In 10 Months)
Key Results (In 10 Months)
- Instagram: 8,000 → 15,000+ followers
- Facebook: 4,000 → 109,000+ followers
- Social Media Views: 69+ million across both platforms
- Engagements: 755,000+
- 50+ creator collabs boosted early traction and authority
- Discovery Channel partnership filmed on-site, brokered via Southern Paradise
- Visibility directly resulted in course bookings and awareness for the property
The Outcome
The Outcome
Too Wild became a standout creator-driven wildlife brand—growing fast, generating global recognition, and forging industry partnerships that unlocked new visibility and business opportunities.
Launching a bold new wildlife brand—with real momentum.
In 10 months, we helped Too Wild evolve from early-stage brand to one of the most visible and engaged wildlife accounts in Southern Africa, through clear strategic direction, consistent organic growth, and real-world brand partnerships.
Key Results (In 10 Months)
Key Results (In 10 Months)
- Instagram: 8,000 → 15,000+ followers
- Facebook: 4,000 → 109,000+ followers
- Social Media Views: 69+ million across both platforms
- Engagements: 755,000+
- 50+ creator collabs boosted early traction and authority
- Discovery Channel partnership filmed on-site, brokered via Southern Paradise
- Visibility directly resulted in course bookings and awareness for the property
The Outcome
The Outcome
Too Wild became a standout creator-driven wildlife brand—growing fast, generating global recognition, and forging industry partnerships that unlocked new visibility and business opportunities.
Building visibility for a village on the edge of the wild.
In collaboration with Lion Camp Zambia, Southern Paradise visited one of the most remote communities bordering South Luangwa National Park — the village of Mkasanga. Our goal was to capture and communicate the powerful story of this community: its resilience, its people, and its connection to the wild spaces that surround it.
Building visibility for a village on the edge of the wild.
In collaboration with Lion Camp Zambia, Southern Paradise visited one of the most remote communities bordering South Luangwa National Park — the village of Mkasanga. Our goal was to capture and communicate the powerful story of this community: its resilience, its people, and its connection to the wild spaces that surround it.
Key Results
Key Results
- Complete media and communications revamp for the Mkasanga Hope Foundation.
- Delivery of a large-scale professional content library: hundreds of photos and extensive video material.
- Creation of the visual and narrative foundation for a media kit to attract partners and donors.
The Outcome
The Outcome
The project resulted in a fully realized visual identity for the foundation — empowering it to seek support for essential community initiatives, including the village school, new internet and computer lab, and the construction of a local clinic and micro-hospital in partnership with Lion Camp Zambia.
The content now serves as a cornerstone for future campaigns, bridging conservation, community, and creativity.
Building visibility for a village on the edge of the wild.
In collaboration with Lion Camp Zambia, Southern Paradise visited one of the most remote communities bordering South Luangwa National Park — the village of Mkasanga. Our goal was to capture and communicate the powerful story of this community: its resilience, its people, and its connection to the wild spaces that surround it.
Key Results
Key Results
- Complete media and communications revamp for the Mkasanga Hope Foundation.
- Delivery of a large-scale professional content library: hundreds of photos and extensive video material.
- Creation of the visual and narrative foundation for a media kit to attract partners and donors.
The Outcome
The Outcome
The project resulted in a fully realized visual identity for the foundation — empowering it to seek support for essential community initiatives, including the village school, new internet and computer lab, and the construction of a local clinic and micro-hospital in partnership with Lion Camp Zambia.
The content now serves as a cornerstone for future campaigns, bridging conservation, community, and creativity.
In less than a year
For just two clients on digital marketing retainers, we generated over 100 million views, 200,000 new followers, and 1.5 million engagements — all organically, without spending a cent on ads.
These results represent the equivalent of $1.5M–$3.5M in paid media value, based on average CPM and engagement cost benchmarks used by Meta
What We Noticed
Right now, more and more decisions are made online. And brands with real, on-the-ground impact are falling short in the one place the world pays attention: digital.
Your story, your people, your product — and the wild around you — deserve to be seen and felt.
But without a sharp digital system, even the best experiences stay overlooked.
When your digital doesn’t match your reality, you don’t just miss out — you fall behind.
Here’s what’s holding most accounts back:
Your Digital Doesn’t Match Your Reality
You’re delivering something world-class — but your digital presence doesn’t show it. Every touchpoint should reflect the depth and emotion of the real experience.
Trust fades before it forms.
No Story, No Soul
In one of the most story-rich niches — wildlife, nature, people — brands still show up without narrative or depth.
No narrative, no connection, no traction.
Hard Work Without a System
You’re trying — but without strategy and structure, it doesn’t land. This isn’t about more effort. It’s about alignment.
Momentum is built, not stumbled into.
Client Reviews
“We first met Darren in 2022 during his wildlife filmmaking project and again in 2023, when he was hosted by Lion Camp. Throughout this time, we were consistently impressed by his professionalism and unwavering focus on capturing truly unique moments in the bush. His deep passion and connection with wildlife made a lasting impression and ultimately led to his appointment as the lead for our social media and digital marketing efforts in 2024. Darren has proven to be an exceptional creative with a sharp understanding of social media algorithms, consistently delivering high-impact content that has driven significant exposure and sustained growth across our platforms. He is a sensitive, thoughtful individual, well-liked by both guests and staff, and a genuine asset to our business!”
Vicky Nel
General Manager
“Darren from Southern Paradise has been an absolute godsend for Too Wild! His deep understanding of wildlife, combined with his passion and responsiveness, has been invaluable. Since working with him, we no longer worry about social media—he handles everything with confidence and clarity, lifting a huge weight off our shoulders. Thanks to Darren, we’ve gone viral and gained incredible organic traction online. We’d absolutely recommend working with him.”
Lauren Arthur & David Eastaugh
Founders / Directors
“We first met Darren in 2022 during his wildlife filmmaking project and again in 2023, when he was hosted by Lion Camp. Throughout this time, we were consistently impressed by his professionalism and unwavering focus on capturing truly unique moments in the bush. His deep passion and connection with wildlife made a lasting impression and ultimately led to his appointment as the lead for our social media and digital marketing efforts in 2024. Darren has proven to be an exceptional creative with a sharp understanding of social media algorithms, consistently delivering high-impact content that has driven significant exposure and sustained growth across our platforms. He is a sensitive, thoughtful individual, well-liked by both guests and staff, and a genuine asset to our business!”
Vicky Nel
General Manager
“Darren from Southern Paradise has been an absolute godsend for Too Wild! His deep understanding of wildlife, combined with his passion and responsiveness, has been invaluable. Since working with him, we no longer worry about social media—he handles everything with confidence and clarity, lifting a huge weight off our shoulders. Thanks to Darren, we’ve gone viral and gained incredible organic traction online. We’d absolutely recommend working with him.”
Lauren Arthur & David Eastaugh
Founders / Directors
